Waste diagnostic · EdgeTech India
8 categories analysed · 319 recommendations · Scanned 2:02 pm IST
Every number on this page is auditable — click any value to see how it's derived.
All campaigns 319
Search 315
Discovery / Display 4
Performance Max
Shopping
Confirmed waste · last 30 days
₹3,22,144
3.22 L · 21.1% of spend
of ₹15,29,476 total spend · 30 days
Flagged for review
₹55,207
Since yesterday
17
Recommendations 319
Confirmed waste ₹3,22,144
Under review ₹55,207
Categories analysed 9 / 9
What this scan can't see— surfacing limits before you act on the numbers above
3 blind spots
Cross-device conversion windows beyond 30 days~3–7% under-count
Your account uses a 30-day click window. Late conversions after Day 31 are invisible to this scan.
View-through conversions on YouTube2 campaigns affected
VTC is enabled but we exclude it from waste calculations. A campaign may look unprofitable here that is profitable with VTC.
Offline / phone-call conversionsCoverage unknown
No call tracking detected on the account. If you take phone leads, this scan understates ROAS.
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Since your last scan
2026-05-18
Recommendations resolved
17 items no longer flagged
−17 ₹5,586/mo
Persisted recommendations
Still present from prior scan
301 items
New recommendations
Newly identified in this scan
+18 new
Action plan · Top 3
₹1,08,187 / mo
01
Pause campaign — ET-IN_Discovery_EdgeUp_InMarket_TechIndustry
₹53,891 /mo recoverable
02
Pause campaign — ET-IN_Google_NB_EdgeUp_AgenticAI_35-54
₹29,995 /mo recoverable
03
Pause campaign — ET-IN_Search_NB_EdgeUp_DSA_Sept_2025
₹24,301 /mo recoverable
Recommendations
Budget Reallocation — Campaigns spending without converting in last 30 days
19 itemsavg conf: Med₹2,44,283/mo
Low confidence — 4 items — verify before acting
Why this confidence: Low
✕
ROAS 0.00× — zero return on ₹3,87,760 ad spend
⚠
Spend trajectory: ₹12,508/day — projects to ₹3,75,252 next 30 days at current pace
⚠
Discovery campaigns typically need 21–28 days to optimise. At 31 days we are at the lower end of fair evaluation.
⚠
Account median CVR is 3.0%, this campaign's observed CVR is 2.52% — below benchmark
◇
Estimated recoverable: ₹55,687/month
Derivation
spend_30d = ₹3,87,760
conversions = 189
roas = 0.00×
recoverable_per_month = ₹55,687
(weighted for learning-phase risk)
conversions = 189
roas = 0.00×
recoverable_per_month = ₹55,687
(weighted for learning-phase risk)
Demo mode — sign in to apply
ET-IN_Discovery_EdgeUp_Domain_Sales_LAL_Nov
Discovery campaign · 89 conversions · 3,214 clicks · ₹1,64,300 spent
0.00×
₹1,64,300
2,57,673
3,214
Pause campaign
Low
₹22,835 /mo
ET-IN_Discovery_EdgeUp_CI_Comp_India
Discovery campaign · 50 conversions · 1,353 clicks · ₹76,456 spent
0.00×
₹76,456
2,52,268
1,353
Pause campaign
Low
₹10,626 /mo
Medium confidence — 12 items
ET-IN_Google_NB_EdgeUp_AgenticAI_35-54
Search campaign · 101 conversions · 4,004 clicks · ₹2,15,821 spent
0.00×
₹2,15,821
2,54,183
4,004
Pause campaign
Medium
₹29,995 /mo
ET-IN_Search_NB_EdgeUp_DSA_Sept_2025
Search campaign · 82 conversions · 1,880 clicks · ₹1,74,850 spent
0.00×
₹1,74,850
62,186
1,880
Pause campaign
Medium
₹24,301 /mo
ET-IN_Google_NB_EdgeUp_RLSA_Aug_2025
Search campaign · 14 conversions · 492 clicks · ₹52,461 spent
0.00×
₹52,461
11,001
492
Pause campaign
Medium
₹7,291 /mo
Quality Score Premium — Keywords paying CPC premium due to low Quality Score
104 itemsavg conf: Low₹36,686/mo
High confidence — 1 item
ET-IN_Search_NB_LevelUp_Tech_Skill_IP_Phrase · "technical interview practice"
PHRASE match · 0 conversions · 66 clicks · ₹1,179 spent
−×
₹1,179
2,468
66
Improve LP experience
High
₹132 /mo
Medium confidence — 7 items
Why this confidence: Medium
✕
Paying ₹62/click. At QS=10, estimated CPC would be ₹31. With 391 clicks/month, monthly premium is ₹12,185
⚠
Weakest QS component: landing page (above_average). Focus improvement efforts here first
◇
Estimated recoverable: ₹3,500/month (at 30% recovery rate — QS improvement is manual work, not instant)
Derivation
clicks_30d = 391
avg_cpc = ₹62.33
quality_score = 5/10
(ad_relevance: above_avg, landing_page: below_avg, expected_ctr: avg)
estimated_cpc_at_qs10 = ₹31.16
per_click_premium = ₹31.16
(avg_cpc × (1 − 5/10))
monthly_premium = ₹12,185
recovery_rate = 0.30
(conservative — QS improvement is manual work)
monthly_recoverable = ₹3,500
avg_cpc = ₹62.33
quality_score = 5/10
(ad_relevance: above_avg, landing_page: below_avg, expected_ctr: avg)
estimated_cpc_at_qs10 = ₹31.16
per_click_premium = ₹31.16
(avg_cpc × (1 − 5/10))
monthly_premium = ₹12,185
recovery_rate = 0.30
(conservative — QS improvement is manual work)
monthly_recoverable = ₹3,500
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Search Term Waste — Broad-match keywords pulling irrelevant traffic
86 itemsavg conf: Med₹28,419/mo
Search Term Bleed — Same query triggering multiple campaigns
42 itemsavg conf: High₹6,329/mo
Low CTR Waste — Keywords with high spend, low engagement
31 itemsavg conf: Med₹3,847/mo
Day / Hour Waste — Budget burned outside converting hours
22 itemsavg conf: High₹2,124/mo
Campaign Overlap — Two campaigns bidding on same keywords
15 itemsavg conf: Med₹456/mo
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